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The Complete Guide to Fundraising Management (Afp Fund Development)
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From the Back Cover
THE WIDELY POPULAR GUIDE TO SUSTAINABLE NONPROFIT FUNDING—UPDATED AND EXPANDED The Complete Guide to Fundraising Management has been a cornerstone resource for executive directors, board members, staff, and volunteers at nonprofits for nearly two decades, and now this extensively updated new edition continues the tradition with the complete, authoritative information you expect on today's most successful practices. Whether you're just entering the industry or need to refresh and expand your unique approach to fundraising, this comprehensive road map to repeatedly drawing higher contributions from a growing donor base goes beyond theory to present a tangible framework of high-payoff strategies for planning, assessing, and continually improving. Complete with a companion website featuring downloadable materials you can customize for real-world use, this Fourth Edition taps the leading practitioners in the field to give you: Best practices for effectively optimizing your fundraising strategies with social media campaigning, Internet fundraising, and crowdsourcing Ready-to-use checklists, up-to-date sample reports and budget information, and a variety of other tools for quickly selecting and implementing the most cost-effective fundraising strategies to reach your goals Big-picture guidance for establishing and developing a fundraising program, including timelines, action steps, and advice for nailing down a compelling case for support Gaining donor support has never been more competitive, and The Complete Guide to Fundraising Management gives you everything you need to draw the ongoing funding your organization needs to accomplish its mission.
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About the Author
STANLEY WEINSTEIN, ACFRE, EMBA, retired as president of Stanley Weinstein & Co. Over forty-five years, he distinguished himself as a consultant, teacher, and author. He is founding director of Best Chance, a nonprofit organization assisting people released from prison. PAMELA BARDEN, DBA, CFRE, is a distinguished instructor for UCLA Extension, adjunct professor at University of La Verne, a monthly contributor to npENGAGE, and a weekly columnist for NonprofitPRO.
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Product details
Series: Afp Fund Development
Hardcover: 352 pages
Publisher: Wiley; 4 edition (March 20, 2017)
Language: English
ISBN-10: 9781119289326
ISBN-13: 978-1119289326
ASIN: 1119289327
Product Dimensions:
7.1 x 1.3 x 10 inches
Shipping Weight: 1.4 pounds (View shipping rates and policies)
Average Customer Review:
5.0 out of 5 stars
1 customer review
Amazon Best Sellers Rank:
#373,315 in Books (See Top 100 in Books)
I wish I'd known about this book sooner. Will soon be a classic, simply a must read. Very engaging, interesting and easy to follow.
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